Industry Information
Business
- In-house design in a medium or large corporation/enterprise - 46.07% of question respondents
- Start-up or small corporation - 37.25%
- Government/public sector - 8.33%
- Client services company (Agency/studio/consultancy) - 8.33%
- Freelance/consulting/contractor/self-employed - 3.43%
- I'm still a student - 1.47%
- In-house research at a large corporation - 0.49%
Industry
- Tech - 52.94% of question respondents
- Research - 18.13%
- Financial Services - 16.66%
- Medicine/Health/Wellness - 11.27%
- Design - 9.8%
- Education - 7.35%
- Government/Civil Service - 6.37%
- Auto & Transportation - 5.88%
- Retail - 5.88%
- Entertainment - 4.9%
Company Type
- Business-to-business (B2B) - 46.07% of question respondents
- Business-to-customer (B2C) - 36.76%
- Business-to-business-to-customer (B2B2C) - 21.07%
- Public sector - 1.47%
- Business to Employee/Enterprise (B2E) - 0.49%
Location
- USA - 55.77% of question respondents
- UK - 27.63%
- Canada - 21.6%
- Australia - 14.57%
- Germany - 13.56%
- Global - 13.06%
- France - 9.54%
- Europe - 9.54%
- Spain - 6.53%
- India - 6.53%
Where research is conducted
Data point with 1 connection is not included.Research team size
- 2-5 - 36.68% of question respondents
- 6-10 - 24.62%
- 11-20 - 14.07%
- 21-50 - 11.55%
- 50+ - 7.03%
- 1 - 5.52%
- 100+ - 0.5%
Maturity
- 3: Maturing of UX research into an organizational focus - 23.64% of question respondents
- 2: Adoption of UX research into projects - 22.66%
- 4: Integrated UX research across strategy - 21.18%
- 1: UX Research Awareness - Ad Hoc Research in the pipeline - 20.68%
- 5: Complete UX research culture - 9.85%
- 0: Absence/Unawareness of UX Research - 1.97%